88rising is my pick for the most exciting label around right now. There’s a lot of talent in East Asia and some truly excellent music is coming out of the area. Some people have already seen some amount of crossover appeal and Head In The Clouds is a solid attempt at expanding that reach.
A good amount of the album is quite good. Most of the music with the headliners of Higher Brothers, Rich Brian and Keith Ape are quite good. “Disrespectin” is a really interesting cut with a fascinating trap / world beat, a great chorus from AUGUST 08 and excellent rapping from DZ and Maswei that mixes Chinese and English. The polylinguism is one of the coolest things about the album. Many of the artists are fully capable of smooth transitions from one language to another and it makes for quite impressive listening. Keith Ape switches both language and flow on a dime in “Japan 88”, although unfortunately the chorus and beat both drag a little too long in that song.
Unfortunately, past the main attractions, the music is largely a little weak. Some of the guests, like BlocBoy JB do nothing and I’m not into “La Cienega”. Even “Midsummer Madness” is just unlistenable due to the terribly trite chorus and beat. The rapping is solid in parts, but not solid enough to save the song and it’s actually bad in the rest.
However, much of the music is excellent. “Nothing Wrong” is solid Higher Brothers and “Lover Boy 88” is quite fun with some excellent crooning. It’s not a flawless album, but it is a very worthwhile look at some really interesting music coming from contemporary East Asia.
Top Five Records 
Leave a Reply