
Words by Raksha Thakur
Charli XCX knows that pop music isn’t about reinventing the wheel. In the age of social media ubiquity and its accompanying cult of authenticity, she doesn’t just play with the deja vu quality of pop music, but leans into it fully— a master of the art of making chart-friendly bops. In Charli’s hands, veering into radio-friendly territory is anything but conventional.
Charli is no stranger to pop music. She is a vocal fan of Britney Spears and the Spice Girls, and her smash hits “Boom Clap”, “I Love It” with Icona Pop, and Iggy Azalea’s “Fancy” dominated the 2010s. As a bankable songwriter, she has also penned some of the most indelible earworms sung by other singers like Selena Gomez, Camilla Cabello, and Blondie among others. Pushing against the constraints of being a Hyperpop singer – a genre she pioneered – Crash sees her return to form in a slick pop music vein.
Playing with the decidedly mass market image of the pop diva, Charli revitalizes mainstream pop through Crash. Anointed the queen of “the future of pop,” Charli slyly challenges this legacy with references to older pop music and audaciously sampling some of the most recognizable hits of the past twenty years. The album is informed by the illusion of the singularity of the major label pop star, all by herself at the very top. Charli hurtles into self-aware pop, with a sonic palette ranging from the ’80s, 2000s and 2010s. The result is an instant classic pop album.
Crash is bangers from the outset, clocking in at a little over half an hour, and opens with the slow, rhythmic adrenaline injection of the title track. The warm, synthy, and ‘80s inspired “New Shapes” featuring Christine and the Queens, and Caroline Polachek (formerly of Chairlift fame) may as well be a tongue-in-cheek kiss off to Hyperpop, if only for the time being. “Constant Repeat” is an arena-sized dance floor scorcher. Its title alludes to the behavior of someone obsessed with a person the way one would be with a song. “You could have had a bad girl by your side,” sings the iconoclast who has proven that she can play the pop game with finesse. “Good Ones” has an intro resembling Eurythmics’ “Sweet Dreams (Are Made of This)” and embodies a catchy ’80s revival sound of the 2000s that Charli grew up on.
Thematically, Crash spans a broad swathe, ranging from aesthetic odes to the witchy, from the occult to David Cronenberg’s risqué, critically-acclaimed movie of the same name. There is also a full circle aspect to Crash having an association with cars: many of her past songs have been about cars, such as “Vroom Vroom”, “White Mercedes” and the unreleased fan favorite “Taxi”.
Charli’s songwriting presents the pop staple of love and romance in all their different dimensions. Through the tracklist, she regularly interplays between provocative songs and softer, more ballad-like tunes. “Move Me” is a ballad with the tempo of a Justin Timberlake & Timba joint with some delicious R&B “oohs”. It is followed by the effortlessly sultry “Baby”, designed to make one do something between dancing and stripping. An unexpected guitar makes a startling appearance and contrasts beautifully with the melodious staccato of Charli’s occasionally manipulated voice at the end of the Kate Bush-by-way-of-New Order anthem “Lightning”.
Charli’s gift of using decade-defining sounds from synths to the scant use of autotuned vocal creates a sound all her own and totally new in the XCX world. For example, the posturing of a pop star in all its manufactured mass appeal goes one step further when Charli sings the chorus of “Beg For You” in a manner that’s a perfect mondegreen of the song she’s sampling from (“Cry For Me” by September). This track in particular (featuring our favorite Rina Sawayama) has all the best elements of Britpop aided by Charli’s touch: a nostalgic disc scratch, Jamie XX-like bass, the sampled breakbeat and melody of Milk Inc.’s “Don’t Cry”, and a duet about heartache that is irresistible to avoid dancing to. “Used To Know Me” takes the recognizably ‘90s club sound of “Show Me Love” and transforms it into a Britney-esque danceable bubble-gum pop bop.
In 2020, Charli released the raw, vulnerable how i’m feeling now – an album that closely involved Charli’s fans (or Angels, as they’re known across the internet), including features in in her music videos. In comparison, the contrast to her new era as a main pop girl baddie couldn’t be more extreme. With its carefully manufactured mystery and allure, this album is nothing short of an enormous pivot.
Pop stars are part of a larger commercial music machinery: cogs in collaborative efforts from record labels to songwriters, singers, and producers. In contrast, Charli is known for her collaborations with other musicians and producers as much as for her signature glitchy sound. Long resistant to the singularity of the pop star, Charli’s new album dives headlong into the illusory concept of the lone pop star while serving the very finest pop music out there. Crash shows a departure for a musician who refuses to be boxed into a genre at the top of her game making timeless catchy pop.