Kid Cudi: Indicud

12 Jan

Kid Cudi is his own person. You can’t judge his third album Indicud the way you would judge other rap albums because it doesn’t feel the need to play by the same rules. Seriousness and wordplay are no part of this picture. Freshness is always a good thing though, especially when the result is something like “Red Eye”, which is essentially Haim being Haim. However, it still needs substance. His earlier songs, like the exceptional “Day ‘N’ Nite” managed to feel novel in subject matter as well, but this album doesn’t quite hold up to the same standard.

This is a very listenable album, but the sort that neither expects nor rewards deep and sustained listening. It is filled with bright spots, especially when the guests show up. The aforementioned Haim song is excellent, the RZA shows up for a monstrous anthem with “Beez” and Kendrick Lamar is, as always, remarkable on Solo Dolo Pt. 2. Kid Cudi’s production is strong throughout, bringing out the best of both his guests and himself, as shown on “Unfuckwittable.”

This is, all told, an enjoyable album. It is an album with an expiry date though. Give it a spin though. As long as you don’t expect to go anywhere, it is an enjoyable ride.


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