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Cardi B – Invasion of Privacy

23 Dec

Chances are, you’ve heard Cardi B rap at some point this year. Maybe you’ve heard her chart-topping hits, “Bodak Yellow” or “I Like It”. Maybe you’ve heard her guest spot on Maroon 5’s “Girls Like You”, or her collaboration with Bruno Mars on “Finesse”, or her verse on Migos’ “MotorSport”. The point is, she was everywhere this year, and for good reason: Invasion of Privacy is the best debut album of 2018.

Part of Cardi’s allure is her stranger-than-fiction, modern-day origin story. At 19, Cardi B (born Belcalis Almanzar in the Bronx) was fired from her humdrum job in a supermarket, and turned to stripping to help pay her way through school. The stripping job led to a buzzy social media persona, which landed a spot on a VH1 reality TV show, which in turn opened up an opportunity in rap. This extraordinary series of events, combined with her livewire personality, have created a brand so strong that sometimes it’s unbelievable to think that Cardi’s been a rapper for only two years.

Of course, as anyone with fifteen minutes of fame can tell you, brand alone is never enough. On Invasion of Privacy, Cardi B pairs this outsize brand with a gift for great beats, amazing delivery, self-confidence and playful wordplay. The result is a fun and surprisingly repeatable album.

Let’s get the famous tracks out of the way first. Unless you’ve been living under a rock this year, you’ve heard “Bodak Yellow” and its numerous instant-classic lines (“I don’t dance now / I make money move”, “These expensive, these is red bottoms / These is bloody shoes”). With its mystical lilt, gunfire flow and inimitable accent, this is essentially Cardi B’s warning shot to the world: “Lil bitch, you can’t fuck with me, if you wanted to”.

The other ubiquitous Cardi B hit, “I Like It”, switches it up with a Bronx take on a classic Latin American vibe. In between the infectious earworm of a chorus, Cardi B lists out some of her favorite things, like a garish, contemporary Maria von Trapp. Any two-bit rapper can list their choice luxury goods – Balenciaga and what-have-you – but Cardi takes it a step further by listing out her favorite power plays: “I like texts from my exes when they want a second chance / I like proving niggas wrong, I do what they say I can’t”. True wealth is power, and Cardi – the self-confident stripper, the viral social media sensation, the reality TV star – is all power.

At all points of her chameleon career, fascinated eyes have fallen on Cardi’s body – and she knows what works best. On “Money Bag”, she gives herself the best compliments: “With them pretty ass twins, you look like Beyonce”, she brags in third-person, following it up later with “I’m like a walkin’ wishlist”. It’s a breath of fresh air from other female rappers whose brags seem to focus solely on bedroom performance (lookin’ at you, Nicki).

All braggadocio aside, however, the best moment of Invasion of Privacy lies perhaps on the stripped-back “Get Up 10”. At over 800 words long and with hardly a repeating line, this is Cardi’s life story told through a raw and passionate voice. From the opening couplet (“Look, they gave a bitch two options: strippin’ or lose / Used to dance in a club right across from my school”) to the chorus (“Knock me down nine times, I get up ten”), Cardi paints her remarkable backstory in equal swathes of motivation, humor and outright defiance.

In his 2008 book Outliers, author Malcolm Gladwell popularized the 10,000-hour rule: once you put in 10,000 hours of practice into anything, you suddenly start to notice incredible results. Even though Invasion is a debut, Cardi knocks it out of the park because she’s clever enough to laterally combine bits and pieces of her past into that magic number. She’s already got 10,000 hours of sheer self-confidence, of succeeding under long odds, of monetizing popularity in the digital age. If “Bodak” was the warning shot for Cardi, then Invasion is the warning shot for her entire career. We’re going to be hearing much more from Cardi for sure.

Best songs: “Bodak Yellow”, “I Like It”, “Get Up 10”

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