Archive | 2:07 pm

Rina Sawayama – SAWAYAMA

23 May

Nostalgia in pop is having a moment. The Weeknd and Dua Lipa, for instance, have mined this vein heavily, but no one has done it with the intelligence of Rina Sawayama. The trick to nostalgia is not to sound like what music used to sound like, but to sound like what you remember things to feel like. It’s not about the sound. It’s about the feel. I’m going to be honest, I wasn’t the most sophisticated of listeners in the early nineties and much of what I was listening to wasn’t that sophisticated either. Sawayama draws from wells like Korn, Evasnescence and above all Britney for the album, but through an astonishing alchemy serves something as sharp as any of the most experimental pop today.

The best tracks, “XS” and “Comme Des Garcons” have all of the energy of Britney, but with a complexity that it’s hard to imagine Britney bringing. “STFU!” is as hard and as fun as any Korn track, but it’s not dumb and that’s a pretty big difference. Her upbringing further sharpens the album. “Akasaka Sad” and “Dynasty” both layer in her personal story and in doing so further evolve the music. The pop she draws from never thought to speak of the immigrant experience. She astutely and cuttingly speaks of tourists in “Tokyo Love Hotel” and the storytelling there is made better for the earlier contrast of “Bad Friend.”

It does occasionally slip too close to the well and so “Paradisin” has nothing interesting. The sax there almost sticks it, but is just too cheesy and her voice is not enough to carry the song through. Similarly, “Chosen Family” is just a traditional pop ballad and can’t hold up to the more interesting music here.

At its best though, this is absolutely incredible pop. It’s whip-smart and yet highly approachable from its sources. Outgrowing old tastes has never been this fun.

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