I come not to bury Kendrick but to praise him.
GNX is another victory lap in what has become a year of victory laps for Kendrick. It’s not just that he won the highest profile rap battle in twenty years, it’s that he took down Drake. It is very, very easy to root against Drake and Kendrick didn’t just take him down, he eviscerated him. He made a song calling Drake a pedophile into the sound of the year.
This new Kendrick comes out strong right from the start of the album. When he pulls out Wayne’s flow to mock him in “wacced out murals,” it’s the return of the angry Kendrick that we want now. When he drags out “I did that” in “tv off” to remind you of “a minor” in “Not Like Us” that’s a celebration we can all get behind.
This is what makes “peekaboo” great. It’s a legitimately threatening track. Kendrick has remade himself into a truly scary dude in that beef. The chorus of “What they talkin’ ‘bout? They ain’t talkin’ ‘bout nothin’” repeated is a chant that you now know that Kendrick can back up.
This new image works well for him in the first half of “reincarnated”. This has him channeling Em for some compelling storytelling and hard rap with an excellent, propulsive beat behind him. The overarching narrative of Kendrick as the reincarnation of each of the figures doesn’t work but the music and the tone are very well done.
It falls apart in the second half of the song though. His Christianity just doesn’t work as well anymore. Firstly, they’re just not as much fun as the bangers and the takedowns that we now look for and secondly, I think we can now admit that his grasp on the Christianity was always fumbling, especially as we’ve seen how quick he was to drop it when the chance for a feud came up just as he was quick to pick up homophobia and misogyny for cheap points.
At least “reincarnated” is good music. This issue is worse in “luther” and “dodger blue.” These cuts were always questionable but now are nothing more than a waste of time. Similarly, I have less patience for “gloria” than I used to. “I Used to Love H.E.R.” is completely played out by now.
“heart pt. 6” is a nice walk down memory lane. It reminds me a lot of Jay in his look-how-far-I’ve-come mode and is a fresh style of victory lap for Kendrick but I trust him less now than I did before the beef and there’s no value in a biography when you can’t count on the honesty of the author.
GNX is still quite a solid album. Kendrick can absolutely deliver bangers when he needs to and he’s still in the post-beef glow. He’s going to get bored with those bangers soon though and while it’s still recent enough for him to continue his celebrations, it’s not clear what’s left for him when the party stops.
Part 2 – Drake
I come not to praise Drake but to bury him.
It’s not normal for a musician to have more haters than fans. Even the ones with haters for days like Bieber or Swift have a balance clearly skewed towards fans both in numbers and in passion. The only one that I can think of before now is Nickelback.
The beef made it very clear that Drake has more haters than fans. Like Nickelback, you understand it. It feels like the entire world is saturated with mediocre Drake music and he pumps out far too much of it. He’s also just unsavory. It’s not hard to not message teenagers, to not hide children, to just be normal. We all know that this feud isn’t going to end Drake’s career and honestly probably won’t even really dent him, but music would be better without him and the deluge he brings with him.
So, it’s no surprise how dishonest the discourse was during the beef. Until the knockout punches of “Meet the Grahams” and “Not Like Us” the exchanges were pretty much even, maybe shading towards Drake. This beef brought back some of his interest in rap after a long period of boredom. He had the strong flip, he had some barbs that landed and he had some solid rap in there. Kendrick finished the battle and did so decisively, but there was a battle being had.
The hate for Drake was also enough that we let Kendrick get away with a lot that I’m still not comfortable with. I thought the homophobia was lazy when Em pulled it out in “Killshot” in 2018. This is well beyond that and Kendrick dropped in a bunch of extra bigotry to boot. Kendrick admitted to the cheating in his own songs and there’s just so much dishonesty in his narratives.
You really cannot accuse Drake of jumping on trap for profit when it was him on that “Versace” remix, just as it was him recording tracks with Bad Bunny before he crossed over. This is the reality of the past decade of music, many of the biggest trends, including trap, kpop, afrobeats and reggaeton are sounds that Drake paved the way for.
The thing is that rap has taken over the place of rock. It is now the second genre in music and has been for a while. This has been in the cards for a while. The meld of singing and rap and the pop appeal of that fusion has been obvious for a long time. Had Ms. Lauryn Hill been a more consistent musician or Ye been able to actually sing it might have been either of them. Instead, it’s Drake who actually succeeded and in doing so probably made the most significant advance in rap history.
A lot of what Drake is hated for is the stuff that made rap approachable. He’s soft, he’s preoccupied with pettiness, he’s cringe and he memes, these are all things that take away the menace of rap, things that turned rap into mall music and things that made rap vastly more successful than it has ever been before.
There’s no hidden benefits to his laziness though. He’s the only musician of this level of success to never have had a truly classic album. All of his latest music, save for the feud, has been phoned in, padded garbage meant to keep other musicians in the shade. Should this battle have ended him, there would just be so much space for music to outgrow him.
Of course, kayfabe aside, this won’t end him. He won’t even feel the need to record his own MBDTF to flip his image. He’ll just brazen it out, release more mediocre music and continue to dominate the charts. Nevertheless, imagining this obituary does two things at once; show how much of Drake there is to praise and show how welcome an obituary would be.
Part 3 – Pop
The other thing the beef made clear is how much pop has eaten the rest of music. Quite likely you were plugged enough into rap discourse for the beef to have been big but outside of rap circles, it just didn’t seem to make waves. Except for “Not Like Us” there wasn’t much crossover and that was more as a banger than as a diss.
Pop is always going to be the largest genre in music. That’s the definition of popular music. I’ve just never seen it be so dominant before.
Maybe when we look back at this period, the battle will be the first thing we think of but, when it happened, the Taylor-Travis relationship was bigger news. Honestly, brat and Sabrina Carpenter probably were as well. It has been decades since the last time the two biggest names in rap went at each other but this time it’s nothing more than a sideshow to the main pop events of the year.





